Nike Big Up Plus Size Women For The Festive Season

It's not everyday that a HUGE sportsbrand salutes diversity through their models and ad campaigns, but this festive season Nike are really taking the lead in the world of olus size fashion!


According to Refinery29, the athletics brand will be widely expanding it's plus-size collection to 81-pieces this Christmas with a further expansion of 200 items by spring 2017.


The new collection will include a mixture of of fashionable printed leggings, matching long-sleeved cover-ups and racer back tanks. Nike are also set to cast a gorgeous array of curvy models to sport the new collection, breaking the mould on their Instagram account in July with plus size model Paloma Elsesser.



“Nike recognizes that women are stronger, bolder, and more outspoken than ever,” the brand said in a statement to Refinery29. “In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”


Check out some of their collection below.




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