JME Features In Asos Video

Boy Better Know MC and Grime legend JME has featured in a video in celebration of Nike Air Max Day. The day will be held on March 26th and ASOS have done their part as well by recruiting Grammy Award winning director Dexter Navy to make a video. JME The video features JME, who’s a self – professed lover of Nike Air Max and his love for UK Grime. The video depicts JME spitting some exclusive bars for the brand. 081412-topic-music-Jamie-Adenuga-jme The video has a bit of a trippy quality with its high definition cinematography and bright and distorted imagery which suits Nike’s Air Max legacy. You can watch the video here.


Words: Shanice Bowrin


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