J2k Takes 'Step Back' From Crep Protect

After nearly five years of founding, running and building sneaker brand Crep Protect to be the household name that it is today, rapper J2k has announced that he will stepping back from the day-to-day running of the business to pursue other career ventures.


The trainer brand has grown from strength to strength since it's creation five years ago, having collaborated with the NBA, Size? and sneaker customisers SBTG not to mention being endorsed by a number of artists and musicians whilst giving back to the community. J2k and his team have been the prime examples of successful entrepreneurship in the UK at it's finest.


Haven't heard of Crep Protect? Check out the video below:



Speaking to Complex about his decision to leave the brand, J2k said:


"After careful (and long) consideration, I have decided to step back from the day-to-day running of Crep Protect. I will remain a major shareholder of the company but will be focusing on new projects and endeavours, moving forward. Under my role as co-founder and director, Crep Protect has gone from a floating idea to the global reach it has today.

I am immensely proud of everything the brand's achieved over the past 5 years, and every late night, every day, every week away from home, every ounce of blood, sweat and tears that went into it, has all been worth it. I wish the CP team the best of luck and look forward to watching the brand's continued growth. Thanks also to everyone for their on-going support; it doesn't go unnoticed and is always appreciated. I am very much excited for the the next chapter and can't wait to show you what we've been working on. Stay tuned!"


We look forward to seeing what else J2k has up his sleeve for this coming year.


Words: Keisha McDonald


RSS Feed
Download our apps


Office Number: 0208 963 9560


2nd Floor,

89 - 93 High Street,

Harlesden London

NW10 4NX