Davido launches ‘Davido X Orange Culture’ in Selfridges

Music has always been a source of inspiration for fashion. It is not the first time we have seen musicians branch into the fashion industry. Now, one of Nigeria’s leading acts, Davido has collaborated with bespoke designer Adebayo Oke-Lawal of Orange Culture- a Selfridges retail brand.



The Davido X Orange Culture collection was launched exclusively in Selfridges for the ‘Music Matters in Selfridges’ campaign. The collection takes inspiration from Davido’s hit single ‘IF!’ with focus to create easy, ready-to-wear pieces for fans.


The launch party was held in Selfridges, London on September 12, 2017. In attendance was celebrity DJ, DJ Cuppy, who also dropped some tunes during the launch party.


The collection is available for purchase now at Selfridges.


Words: Fejiro


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